Selected Work

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Info

Client
Netflix
Type
Creative / Strategy
Year
2019
Role
Head of Creative Strategy

13 Reasons Why could be the most polarizing series in history. So the campaign needed to toe the line between in world realism without overindulging the show's themes. My team was brought on to help with the creative marketing for the final season, and to captivate the 15M+ superfans across platforms.

You'll find a campaign that felt anxious, violent, and mysterious through texture and colors. You'll also find a breadth of creative that intended to break characters out of their role to open a dialogue about such a challenging topic, teen suicide.

13 Reasons Why could be the most polarizing series in history. So the campaign needed to toe the line between in world realism without overindulging the show's themes. My team was brought on to help with the creative marketing for the final season, and to captivate the 15M+ superfans across platforms.

You'll find a campaign that felt anxious, violent, and mysterious through texture and colors. You'll also find a breadth of creative that intended to break characters out of their role to open a dialogue about such a challenging topic, teen suicide.

Creative Strategy

13 Reasons Why could be the most polarizing series in history. So the campaign needed to toe the line between in world realism without overindulging the show's themes. My team was brought on to help with the creative marketing for the final season, and to captivate the 15M+ superfans across platforms.

You'll find a campaign that felt anxious, violent, and mysterious through texture and colors. You'll also find a breadth of creative that intended to break characters out of their role to open a dialogue about such a challenging topic, teen suicide.

Creative Strategy

13 Reasons Why could be the most polarizing series in history. So the campaign needed to toe the line between in world realism without overindulging the show's themes. My team was brought on to help with the creative marketing for the final season, and to captivate the 15M+ superfans across platforms.

You'll find a campaign that felt anxious, violent, and mysterious through texture and colors. You'll also find a breadth of creative that intended to break characters out of their role to open a dialogue about such a challenging topic, teen suicide.

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