My team at Sid Lee was the agency of record for Extraction, Chris Hemsworth's debut on the Netflix platform. While we did 360 campaign strategy and creative, there was one piece in particular that fans absolutely adored.
Context — In April 2020, the world needed a hero. A hero with badass hand to hand combat skills, but also one with dreamy eyes who just wants to remind you that you’re awesome. To promote the action blockbuster Extraction, we took a step back from the usual fight choreography BTS videos and let Chris Hemsworth give the people what they really wanted.
My team at Sid Lee was the agency of record for Extraction, Chris Hemsworth's debut on the Netflix platform. While we did 360 campaign strategy and creative, there was one piece in particular that fans absolutely adored.
Context — In April 2020, the world needed a hero. A hero with badass hand to hand combat skills, but also one with dreamy eyes who just wants to remind you that you’re awesome. To promote the action blockbuster Extraction, we took a step back from the usual fight choreography BTS videos and let Chris Hemsworth give the people what they really wanted.
My team at Sid Lee was the agency of record for Extraction, Chris Hemsworth's debut on the Netflix platform. While we did 360 campaign strategy and creative, there was one piece in particular that fans absolutely adored.
Context — In April 2020, the world needed a hero. A hero with badass hand to hand combat skills, but also one with dreamy eyes who just wants to remind you that you’re awesome. To promote the action blockbuster Extraction, we took a step back from the usual fight choreography BTS videos and let Chris Hemsworth give the people what they really wanted.
My team at Sid Lee was the agency of record for Extraction, Chris Hemsworth's debut on the Netflix platform. While we did 360 campaign strategy and creative, there was one piece in particular that fans absolutely adored.
Context — In April 2020, the world needed a hero. A hero with badass hand to hand combat skills, but also one with dreamy eyes who just wants to remind you that you’re awesome. To promote the action blockbuster Extraction, we took a step back from the usual fight choreography BTS videos and let Chris Hemsworth give the people what they really wanted.
