The North Face wanted to push the boundaries of what it means to be an outdoor brand and showcase FUTURELIGHT, its newest and most advanced breathable-waterproof material made with nanospinning technology. While most waterproof jackets keep you dry on the outside, you end up hot and sticky on the inside. We challenged people to rethink what a waterproof fabric can be with a 360 multi-channel global campaign that includes a teaser campaign hinting at what’s to come, content that showcases FUTURELIGHT’s innovation and unique benefits, and a strong campaign visual identity that showcases the new fabric.
+676% increase in revenue vs. 2018
$1.8M in total sales within one month of launch
The North Face wanted to push the boundaries of what it means to be an outdoor brand and showcase FUTURELIGHT, its newest and most advanced breathable-waterproof material made with nanospinning technology. While most waterproof jackets keep you dry on the outside, you end up hot and sticky on the inside. We challenged people to rethink what a waterproof fabric can be with a 360 multi-channel global campaign that includes a teaser campaign hinting at what’s to come, content that showcases FUTURELIGHT’s innovation and unique benefits, and a strong campaign visual identity that showcases the new fabric.
+676% increase in revenue vs. 2018
$1.8M in total sales within one month of launch
The North Face wanted to push the boundaries of what it means to be an outdoor brand and showcase FUTURELIGHT, its newest and most advanced breathable-waterproof material made with nanospinning technology. While most waterproof jackets keep you dry on the outside, you end up hot and sticky on the inside. We challenged people to rethink what a waterproof fabric can be with a 360 multi-channel global campaign that includes a teaser campaign hinting at what’s to come, content that showcases FUTURELIGHT’s innovation and unique benefits, and a strong campaign visual identity that showcases the new fabric.
+676% increase in revenue vs. 2018
$1.8M in total sales within one month of launch
We created an AR Experience of Hilaree Nelson, Team Captain, and her Lhotse Expedition. The expedition made her the first person to ever ski down Lhotse.
We created an AR Experience of Hilaree Nelson, Team Captain, and her Lhotse Expedition. The expedition made her the first person to ever ski down Lhotse.
The North Face wanted to push the boundaries of what it means to be an outdoor brand and showcase FUTURELIGHT, its newest and most advanced breathable-waterproof material made with nanospinning technology. While most waterproof jackets keep you dry on the outside, you end up hot and sticky on the inside. We challenged people to rethink what a waterproof fabric can be with a 360 multi-channel global campaign that includes a teaser campaign hinting at what’s to come, content that showcases FUTURELIGHT’s innovation and unique benefits, and a strong campaign visual identity that showcases the new fabric.
+676% increase in revenue vs. 2018
$1.8M in total sales within one month of launch
We created an AR Experience of Hilaree Nelson, Team Captain, and her Lhotse Expedition. The expedition made her the first person to ever ski down Lhotse.
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