With three months until the F1 Las Vegas Grand Prix, we launched a 360 campaign to become the most talked about brand, on and off the strip. I was fortunate to be the Creative Director focused on optimizing the script and edit for social, and to ensure the viral extensions and partnerships came to life as loudly as possible.
So from burnouts inside a casino, to tearing up the strip, to hosting a race in the Nevada desert with influencer Emelia Hartford, to having a run in with the blue man group...only to cap things off by dropping a $15m car on top of Caesars Palace — our anthem film was just the start. Influencer casting, viral clip seeding, and practical stunts left Vegas goers, and fans on social, in shock and awe.
Resulting in national earned media, viral UGC from fans, and 100m+ views of the anthem film across platforms.
With three months until the F1 Las Vegas Grand Prix, we launched a 360 campaign to become the most talked about brand, on and off the strip. I was fortunate to be the Creative Director focused on optimizing the script and edit for social, and to ensure the viral extensions and partnerships came to life as loudly as possible.
So from burnouts inside a casino, to tearing up the strip, to hosting a race in the Nevada desert with influencer Emelia Hartford, to having a run in with the blue man group...only to cap things off by dropping a $15m car on top of Caesars Palace — our anthem film was just the start. Influencer casting, viral clip seeding, and practical stunts left Vegas goers, and fans on social, in shock and awe.
Resulting in national earned media, viral UGC from fans, and 100m+ views of the anthem film across platforms.
With three months until the F1 Las Vegas Grand Prix, we launched a 360 campaign to become the most talked about brand, on and off the strip. I was fortunate to be the Creative Director focused on optimizing the script and edit for social, and to ensure the viral extensions and partnerships came to life as loudly as possible.
So from burnouts inside a casino, to tearing up the strip, to hosting a race in the Nevada desert with influencer Emelia Hartford, to having a run in with the blue man group...only to cap things off by dropping a $15m car on top of Caesars Palace — our anthem film was just the start. Influencer casting, viral clip seeding, and practical stunts left Vegas goers, and fans on social, in shock and awe.
Resulting in national earned media, viral UGC from fans, and 100m+ views of the anthem film across platforms.
With three months until the F1 Las Vegas Grand Prix, we launched a 360 campaign to become the most talked about brand, on and off the strip. I was fortunate to be the Creative Director focused on optimizing the script and edit for social, and to ensure the viral extensions and partnerships came to life as loudly as possible.
So from burnouts inside a casino, to tearing up the strip, to hosting a race in the Nevada desert with influencer Emelia Hartford, to having a run in with the blue man group...only to cap things off by dropping a $15m car on top of Caesars Palace — our anthem film was just the start. Influencer casting, viral clip seeding, and practical stunts left Vegas goers, and fans on social, in shock and awe.
Resulting in national earned media, viral UGC from fans, and 100m+ views of the anthem film across platforms.
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